Bradford beats McCoy for Big-12 honors?

Sam Bradford beat Colt McCoy for Big-12 Offensive Player Of The Year. Will this start a landslide of honors for Bradford? (Heisman, O'Brien, BCS crystal football, #1 NFL draft pick, etc) Or will they throw McCoy a bone here or there? The people who I feel sorry for are Graham Harrell,Chase Daniel, Zach Robinson, etc. They would be players of the year in any other conference, but the Big-12 has all of the talent now, so they get left out. Your thoughts?